‘ORRA strengthens its retail footprint’

Launches a massive store in Bilaspur

Bilaspur, Apr 19: ORRA, India’s leading trusted brand for diamond jewellery is expanding its presence in Bilaspurwith the launch of the 1st store in Bilaspur, Chhattisgarh. The showroom will house the latest diamond jewellery collections. ORRA’s patented 73-faceted ORRA Crown Star, the brightest diamond in India, will also be exclusively available at the new retail showroom.
Speaking about the launch, Dipu Mehta, Managing Director, ORRA, said, “Bilaspur is an important market for us. With this launch, we aim to strengthen our brand presence and craft a lasting shopping experience for our customers. The collection at the store is thoughtfully curated, keeping in mind the overall demand for diamond jewellery and the evolving tastes and choices of our customers.”
The showroom which is 2300 sq.ft has been creatively designed with comfortable seating, contemporary interiors and 1 bridal lounge to enhance the customer’s shopping experience. The new showroom has the brand’s defining range of diamond jewellery that includes the ORRA Crown Star Collection, Astra Collection, Desired Collection and Platinum Collection.
ORRA takes superiority in its diamond legacy by constantly providing product innovation and offering a wide range of bridal and contemporary jewellery. With 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai, and New York, ORRA carries a legacy of 700-year-old Belgian craftsmanship.

The renowned brand provides its loyal customer base with 100% certified jewellery, which comes with complimentary insurance and assured free-of-cost lifetime maintenance. ORRA provides its patrons with lifetime exchange and buyback in addition to a seven-day return policy on the brand’s conflict-free diamonds.
At the launch, the brand is offering its patrons, 25% off on diamond jewellery (for a limited period) and at 0% interest on EMI facilities The store is operational at ORRA Fine Jewellery,Opposite Sai Mandir, Near Rama Magneto Mall S.K .Verma Marg, Bilaspur.
The journey of a million gazes began in 1888 before it metamorphosed into ORRA. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, ORRA has come a long way since its inception. Today, ORRA is one of India’s finest bridal jewellery retail chains, having spread its glow with 74Stores across 34 Cities and has consistently been at the forefront of design, leadership and product innovation with 5 global design centres in Antwerp, Hongkong, New York, Tokyo & Mumbai.

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