Land a chance to meet ‘Bhabhi Ji’

T he television broadcast industry recently experienced a paradigm shift with TRAI’s MRP regime being implemented across India. The intent of the new regime is to give viewers the freedom to choose their favorite TV channels and packs and pay only for what they want to watch. Every family has diverse entertainment needs and in order to cater to every family member’s individual choices and ensure their happiness, from amongst the available pre-configured operator packs, it is in the best interests of viewers to opt for a channel pack which provides them complete entertainent. With an agenda of urging their viewers’ to take control of their family’s happiness and encouraging them to subscribe to the full manoranjan pack, ZEE has rolled out a nationwide movement ‘Lo Control Back’. A life-size TV remote control, symbolizing the viewers’ ‘control’ on their family’s happiness is being used as a medium to actively call out to people to activate the full manoranjan pack which includes all their favourite ZEE channels.
What’s more, everyone’s beloved Angoori Bhabhi of Bhabhi Ji Ghar Par Hai fame (actor Shubhangi Atre) urges viewers to subscribe to the full manoranjan packs which in turn could land them a chance to meet her in person! Viewers’ just need to activate either the –Hathway Broadband – CG Apna Choice pack, or the Grand Gentle’s platinum pack and SMS ZEE (Space) Your Naam (Space) Operator Name (Space) Smart card number to 57575 in order to win a chance to meet their favourite Bhabhiji.
The ‘Lo Control Back’ initiative began with a digital video designed to remind consumers what they’re missing out on if they do not take control of their family’s happiness and opt for a pack which includes a variety of channels catering to all their entertainment choices. With viewers missing out on their favorite ZEE channels, the network is all set to make inroads into the lives of its viewers through the ‘Zee Gully show’ across Raipur, Jabalpur, Ludhiana, Amritsar, Ahmedabad, Surat, Lucknow and Delhi . Branded canters showcasing ZEE’s primetime shows and Kahani Ab Tak capsules kick-started their journeys from the hub towns and covered the entire state, getting viewers up to speed with their favorite shows. A robust media plan will build excitement around meeting Bhabhi ji by subscribing to the full manoranjan pack offered by their cable operators.

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