India among first markets for Twitter for locally tailoring global product

New Delhi, Jun 12 (PTI): India will be one of the first countries in which Twitter pilots a new approach of building an in-market team to “locally tailor” its global product to the needs of the region, according to the microblogging platform.
Twitter is scouting for a ‘Staff Designer’ as part of its strategy, even as the social media giant races against time to appoint key executives under the new IT rules.
While job listings on the Careers section on Twitter website show positions of Chief Compliance Officer, Nodal Officer and Resident Grievance Officer open in India, there is also an open position for ‘Staff Designer – Global Participation, India’.
Twitter India Managing Director Manish Maheshwari also tweeted about the post. In his tweet, he said the company is hiring in the country, and invited suitable candidates to design for India, and design in India.
In the job description for ‘Staff Designer – Global Participation, India’, Twitter said the chosen candidate will help the company establish a bespoke product strategy for Twitter in India and execute against it with support from a dedicated local team.
“India is one of Twitter’s key markets and will be one of the first countries in which we pilot this new approach of building an in-market team to locally tailor our global product to the needs of a specific region,” it said.
Twitter has an estimated 1.75 crore users in India, as per data cited by the government recently.
On its website, the social media platform said the Staff Designer for India will be expected to help customise the Twitter experience for customers in the country, and “highlight gaps in our global product strategy and ensure that Twitter is successful and locally relevant across the country”.
The Staff Designer will work with a horizontal cross-functional team covering everything from engineering to business development and product marketing.
There was, however, no mention on the timeline for executing the new approach.
Twitter declined to comment on queries on the issue.
Earlier this week, Twitter communicated to the Indian government that it is in advanced stages of finalising the appointment of chief compliance officer as required under the new IT rules, and that it will submit additional details within a week.
In its reply to the final notice of the government, Twitter had said that it is making all efforts to comply with the new guidelines but has been unable to do so because of the global impact of COVID-19 pandemic.