Himalaya Men join hands with ICC for WTC Final 2021
Bengaluru, Jun 26: Himalaya Men, the men’s grooming brand of The Himalaya Drug Company, has been associated with ICC as a men’s grooming partner for the ICC World Test Championship Final 2021. Himalaya MEN has come up with an innovative new campaign called” Cheer in Whites” to rekindle interest in Test Cricket, which is losing its sheen amongst younger cricket fans.
In a first-of-its-kind campaign, Himalaya Men urges consumers to wear whites and cheer for Team India, in the ongoing ICC World Test Championship Final 2021. Participating consumers also get a chance to win exciting prizes like a sports bike, gold coins, and more!
Himalaya MEN Brand Ambassadors, Virat Kohli and Rishabh Pant, along with upcoming cricket talent, Ishan Kishan, will be seen promoting the campaign, urging consumers to wear whites and cheer for Team India. “Cricket is a widely celebrated and viewed sport by everyone in India. We are extremely pleased to partner with the International Cricket Council for the first ever ICC World Test Championship Final 2021, where Team India is the finalist. As a proud homegrown Indian brand, we are excited to support cricket’s truest format and cheer for Team India with this one-of-a-kind innovative virtual campaign. Through our ‘Cheer in Whites’ campaign, we aim to celebrate this game of cricket and spread happiness among every cricket fan, by encouraging them to participate virtually,” shares Mr. Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company. “Himalaya MEN is well entrenched in the Men’s grooming segment with its offerings in Face Care, Hair Care, Beard Care, and Shaving categories. The new campaign ”Cheer in Whites” is specially curated keeping in mind the safety and interest of cricket lovers. The innovative campaign aims at bringing cricket enthusiasts together virtually to support the Indian Cricket Team in the ICC World Test Championship Final 2021. The campaign also offers participating consumers a chance to win exciting prizes,” says Ashwani Gandhi, General Manager – Consumer Products Division, The Himalaya Drug Company.
