Raipur, Jun 08: Audi Raipur has opened its new showroom at Tatibandh, GE Road, near Shivnath Hyundai Showroom. Following the open house session of the new Audi Q5 at Audi Raipur from June 8 to 10, the new showroom of Audi Raipur is decorated on Audi Q5 concept and Q5 customers were invited to the showroom to have a glimpse of Audi Q5 display. The Audi Q5 open house session ‘mega launch’ will also be held at Bilaspur soon. Based on the global terminal architecture concept with the typical honeycomb facade, the showroom has a display area of six cars. It is notable that Audi India has launched Audi Q5 in January.
We have received 2 confirmed bookings of Audi Q5 in Raipur. There is huge demand of Audi Q5 from upcountry market – Korba, Ambikapur, Raigarh and Bilaspur, so we are organising an open house session in Bilaspur also, said Rohit Kale, Director, Audi Raipur while speaking exclusively to Central Chronicle. The diesel variant Audi Q5 is available in two variants- Premium Plus and Technology. The (Ex-showroom Price, Raipur) of Premium Plus variant is Rs 55.27 lakh and Technology variant top model is priced at Rs 59.79 lakh. The ARAI claimed fuel efficiency is 17.01 kmpl, which is more than impressive for a mid-size luxury SUV.
Audi Q5 also comes with smartphone integration, intelligent voice dialogue system, wireless charging for Qi-enabled phones, 10GB worth storage space for your music, navigation, three-zone climate control, cruise control, leather upholstery and electrically adjustable leather seats along with matrix LED headlamps. The company has 35 per cent market share in the state. In luxury segment about 25-30 vehicle is sold in Chhattisgarh, out of which our share is about 6-7 vehicles a month.
Rohit Kale said that our new 3S showroom reinstates our commitment and seriousness towards this market.
Audi Raipur will enable us to command a leadership position in the state and also act as a catalyst towards our dominance in the Central part of India. The showroom is themed to resemble Audi’s showroom design language and vehicle delivery area is designed to offer a memorable experience. He added that the workshop is fully equipped and has a capacity to service 5-6 cars in a day.
Some of our competitors are spreading rumours that Audi has shut down its operation in Raipur but whereas we are busy with open house session of new Audi Q5 at Raipur where we have invited our esteemed customers. Five models of Audi Q7. Q5, Q3, A4, and A6 are ready available with demo facility at the showroom. The features of Premium Plus are LED Rear Lights with dynamic indicators, Speech Dialogue System, 3 Zone Deluxe Automatic Air Conditioning, Panoramic Sunroof, Cruise control with speed limiter and 8 air bags. The Technology model is equipped with Driver’s seat with memory package, Audi Virtual Cockpit, Audi Smartphone interface, Adaptive System with Damping Control and Rear Beat switch control.
The innovative Audi Mobile Terminal brought the showroom right to the customer’s doorstep, organised especially in Raipur and Bilaspur in August where we received a huge and a positive response from customers who are significantly contributing to the transformation of the luxury landscape in Chhattisgarh. We have received 8 confirmed bookings, 600 customers visited the venue and more than 1400 footfalls were there. Our unique driving experience programs have brought our customers close to our brand, he said.
Audi Club India is a first of its kind in the luxury automotive space. Audi Club gives members special access to international motorsport events, golf and other sports events Besides, members can also enjoy several benefits closer to home with priority access to coveted events. We are very active on social media and regularly carry out brand promotions on Facebook, Twitter, You tube and other social media platforms. Currently, we have the largest community of followers on Facebook and Twitter in the luxury car segment, he said.